Survey  on the Practice of Consulting / Mentoring / Coaching

2022

We submitted the survey in June and July 2022, both in Brazil and abroad.

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The invitations were through via email, posts on LinkedIn and direct messages on LinkedIn Sales Navigator,

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Approximately 3,000 professionals received the questionnaire

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We received a return of 326 valid responses, which corresponds to over 10% of responses.

Survey Design

The survey contained 15 different questions addressing demographic information, current situation, action strategy, and challenges.

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We based the survey on a similar model we conducted in 2021 only in Brazil.

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We developed the survey on the riddle.com platform.

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Profile of the Participants

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Below is the word cloud of the participant countries that used the english version.

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The sample comprises mainly of professionals who work individually or in teams of up to 5 people. The majority classify themselves as consultants.

​This bias results from focusing the outreach towards this professional profile.

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This word cloud reflects the open question of how do they classify themselves. There is a variety of classification.

 

“STRATEGIC CONSULTANCY” has prevalence.​

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Over 70 % of the professionals have more than 5 years of experience.

 

It is a seasoned group of respondents. 

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48 % of the professionals has over 80 % of their income com consultancy activities. 

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Almost 50% of the professionals classify their services as “specialized”. 20% considers that they have a generalist approach. 

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The most relevant channel for generating business is LinkedIn, followed by email. LinkedIn and Email account for 50% of business generation both in Brazil and abroad.

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An interesting point is that speaking engagements surpassed landing pages as a business generation tool.

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This is consistent with our experience. See below the origin of the responses to this survey.

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LinkedIn generated over 7 times responses to email.

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This shows the importance in 2022 of using LinkedIn as a business generation tool.

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50% of the respondents informed that referrals generated over 80 % of the businesses. 

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The most prevalent pricing strategy is a flat fee per project (around 30%).

 

20% reported that Hourly rating and Monthly Retainer  are the second or third more common pricing model. 

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Among all the respondents, almost 80% consider that 2022 will be better or much better than 2021 for their business.

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In our 2021 survey in Brazil, 44% reported a positive outlook in comparison with the previous year. 

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This word cloud reflects the open question of what is their challenge to develop their businesses.